Origin of a name

I won’t talk about where The Wakefield Variation comes from. Not yet, at least. And besides, half of the title should be pretty much obvious, by now. I* will spend  some time on the name of the company behind everything, Effetto Espanso. It’s the least we can do, considering that one of the goals of this blog is to get financial help to make this project possible.

Well, Effetto Espanso comes from two parts blending together: Effetto is italian for Effect, and is part of “Effetto Notte”, which is the italian distribution title of “Day for Night”, the french movie-about-the-making-of-a-movie by François Truffaut. That (wonderful) movie is originally titled, “La nuit Americaine”, the french-slang name of the day-for-night filter. So “Effetto” stands for our “golden age of filmmaking” side, since we can’t help looking back at those times, even when we’re doing some heartless corporate video.

Espanso is italian for Expanded, and it comes from the avant-garde video artist bible Expanded Cinema, a 40-year-old yet unmissable book by Gene Youngblood. Way ahead of its times, the book explores possibilities in media crafting and distribution that sound like prophecies come true. Therefore “Espanso” stands for us looking forward, trying to be smart – staying hungry but not foolish! 😉

Our work, including The Wakefield Variation which we hope to become our flagship, is meant to be this way: something from the past, something from the future.

* You may have noticed the use of the first person: no particular reason, I could have done that since the first post, since I’m the only one writing, for now. I just felt more comfortable right now… but you’ll see a lot of switching between “I” and “we”. Gianluca, writer/director.

Happy new year!

So, this is the first post on this blog, and we’re glad to write it on the first day of the year! Almost everyone (reading) may be wondering what this is all about, even with a proper About page. We’ll be talking about The Wakefield Variation, a short film to be produced by Effetto Espanso. We’ll follow the whole process, and we mean this blog both as a “making-of” log book and a fund raising system. We’ll explain why, who and what (when and where as well!) to everyone interested in independent filmmaking, either professionals, students or enthusiasts.

The production is set in Italy since – well – we live and work in Pisa (we assume you’re all familiar with the leaning tower) but the whole project is internationally oriented and “english speaking”. Nothing against our roots, but considering the situation we thought this could be a nice idea to broaden our horizons.

The project is in a very early stage: a first draft of the script exists, but that’s it. We’ll deal with all the pre-production/casting/possible distribution issues in the very next days, and we’ll discuss all of that in these pages, regardless of the outcome.

We’re setting up a facebook page and a twitter account, for all of you interested in catching up with us besides this blog. So… stay tuned, we plan to update really soon and often!